Course curriculum

    1. Lesson 1: Importance of Research in Sales Development Campaigns

    2. Lesson 2: Understanding the Buyer's Journey

    3. Lesson 3: Defining Campaign Goals and Objectives

    4. Campaign Research Module 1 Quiz

    1. Lesson 1: Creating Buyer Personas for Effective Targeting in Sales Development

    2. Lesson 2: Utilizing Customer Segmentation Strategies

    3. Lesson 3: Leveraging Data and Analytics to Identify Ideal Prospects

    4. Campaign Research Module 2 Quiz

    1. Lesson 1: Conducting In-Depth Research on the Industry Landscape

    2. Lesson 2: Identifying Key Competitors and Assessing Strengths/Weaknesses

    3. Lesson 3: Analyzing Market Trends and Opportunities

    4. Campaign Research Module 3 Quiz

    1. Lesson 1: Building Detailed Profiles of Target Prospects

    2. Lesson 2: Researching Individual Roles and Responsibilities for Prospect Personas

    3. Lesson 3: Identifying Pain Points and Challenges for Personalized Outreach in Prospect Personas

    4. Campaign Research Module 4 Quiz

    1. Lesson 1: Utilizing Advanced Search Engine Queries

    2. Lesson 2: Leveraging Social Media and Professional Networks for Prospect Insights

    3. Lesson 3: Monitoring Online Forums and Industry Publications for SDR Insights

    4. Campaign Research Module 5 Quiz

    1. Lesson 1: Using CRM Data to Inform Campaign Strategies

    2. Lesson 2: Analyzing Historical Campaign Performance for SDR Success

    3. Lesson 3: Implementing A/B Testing for Continuous Improvement in Sales Development

    4. Campaign Research Module 6 Quiz

About this course

  • Free
  • 35 lessons
  • 2 hours of video content

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